Meet Lex Hearth, a multi-hyphenate DJ, broadcaster, music producer, Fractional CMO, Founder of record label/media platform Dance Music Digest and Substack communities Writers IRL and Five Good Things . In this episode, Lex dives into her multifaceted career journey from corporate marketing roles for global brands like Nike, Off-white, and Lego to now building Start Up Brand Lab and making waves as a DJ.
Lex shares insightful anecdotes about the challenges and triumphs of balancing a creative career with business acumen, drawing from her rich experience in both arenas. She discusses the nitty-gritty of launching her own record label, the complexities of the music industry, and how she leverages her background in marketing to build a sustainable and impactful brand. Tune in to hear Lex’s tips on navigating a hybrid income, her essential tools for productivity, and how she finds joy in London’s vibrant community.
Steal Lex’s “stack” of recommendations (along with all guests) in the Coffee & Oysters Guide.
Lex on LinkedIn: https://www.linkedin.com/in/alexandrahearth/
Lex on Substack: https://substack.com/@lexhearth
00:00 Introduction
03:29 Balancing Corporate and Creative Careers
03:53 Challenges in the Music Industry
10:33 Building a Record Label
17:48 Marketing and Music: A Holistic Approach
20:25 Startup Brand Lab: Vision and Inspiration
27:04 Balancing Sleep and Productivity
27:13 Fashion and Style Preferences
27:54 Beauty Essentials and Routines
28:51 Tech Tools and Productivity Hacks
35:02 Exploring London: Favourite Spots and Activities
47:52 Conclusion
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Frances
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