Can ancient mythology really sell a climate tech startup? What does running a UK business from an Italian village look like? And how do you grow slower without losing clients?
Emma Pegg, fractional product marketer and founder of Cantadora, the product storytelling studio for nature and the climate, joins host and Notion consultant Frances Odera Matthews with business tips on brand storytelling for founders, working remotely from Italy, and building a studio in climate and nature tech.
Cantadora means keeper of stories, and Emma takes that literally, adamant that we can learn from mythology. Fore example, she retells how one of the earliest myths of Ishtar descending into heaven actually contains metaphors for AI. Then goes on to describe how she applies these principles in her client work.
She recently swapped the hustle of the fast London hustle for slow Italian living. She unpacks how her new Italian neighbours saying she works too much, while her London culture says she isn’t working enough. This new perspective has put her on a crossroads: does she stay as a one-woman band or expand to a team? Equally, how does she grown her own storytelling practice for her slow living food blog Pasta Nipotina.
Emma on LinkedIn: https://www.linkedin.com/in/emmapeggmarketing/
Pasta Nipotina: https://pastanipotina.co.uk
Cantadora: https://www.cantadora.co.uk/
00:00 Intro
03:46 From Laid Off to Freelancing
09:25 Why She Bet On Climate & Nature Tech
12:56 The 4,000 Year Old Myth Behind Her Client Work
18:27 Accountants, Dividends & The Boring Bits
30:19 London vs Italy: Scaling The Feminine Way
36:42 6am Starts, Cycle Syncing & Beauty Heroes
43:40 AI Tools, Notion & Her London Spots
Your London Business Babe Survival Guide
🪄 Partnerships & Questions: coffeeandoysters@gmail.com
📺 YouTube: www.youtube.com/@CoffeeandOysters
📸 Instagram: @coffeeandoysterspod
📱TikTok: @coffeeandoysterspod
Your girl,
Frances
💻 Connect: Become a guest | Partnerships & Collabs | TikTok | IG | LinkedIn
👩🏽💻 Get help with Notion - I’m a Certified Notion Consultant
