How do you build a six-figure business with under 5K Instagram followers? How do you grow a personal brand when you’re the face of your business? And how do you run it all sustainably while living with a chronic illness?
London content strategist Jess Bruno, the woman behind Ne’Twerking and some of your favourite personal brands joins Coffee & Oysters with business tips on building a small but loyal community, turning followers into paying clients, and why you don’t need to go viral to grow.
Jess breaks down how she went from leaving her corporate marketing job at 27 with 30p to her name to hitting six figures in 2024 on a three-posts-a-week content strategy she’s barely changed since. She shares her “Instagram is a CRM” mindset, why women in business with chronic illness should charge more, and her honest, slightly spicy take on AI in content (including the client who ran her work through Claude and asked for a refund).
Plus hear more about her low/high-touch beauty routines, her trusty solo-founder tech stack (Dubsado, Kartra, Slack, Canva, Tide) and her favourite North London coworking spaces.
00:00 Intro
02:03 The Membership & Why Personal Branding Beats Niching
06:48 From Singing Degree to Accidental Marketer
10:20 The £25 Session That Started a Business
15:39 Building a Business Around Chronic Illness
19:02 Six Figures With Under 5K Followers
27:49 The Honest Truth About AI & Content
39:26 Hype Songs, Tools, Style & London Spots
Steal Jess’s “stack” of recommendations (along with all guests) in the Coffee & Oysters Guide.
Jess on Instagram: https://www.instagram.com/thatjessbruno/
Ne’Twerking on Instagram: https://www.instagram.com/netwerking_/
Jess on LinkedIn: https://www.linkedin.com/in/thatjessbruno/
Jess’s website: https://www.jessicabruno.co.uk
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Your girl,
Frances
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